Thoughtful pieces on health, humanity, and the space between care and communication.
Marketing That Feels Good
18 Psychology Principles for Wellness, Health & Purpose-Led Brands
From Diagnosis to Direction: A Journey Back to What Matters
Reflections on purpose, life, and realignment, and why I’ve launched a business that finally makes sense.
Clear, Kind, and Human: What Healthcare Taught Me About Marketing
Reflections from a career at the intersection of brand strategy and bedside care.
From Strategy Decks to Scrubs
This piece was originally written in August 2024 after walking away from the corporate world and into healthcare. At the time, it felt like a nosedive. Now I see it as the start of realignment — a moment of clarity after a year of health challenges and honest reflection.